Tuesday, March 29, 2005

Earworms

No. Its not a parasitic worm in the biological sense. But it can get quite as annoying sometimes.

Presenting...the earworms.

+ Literal translation of German Ohrwurm
+ English usage intro'ed by James Kellaris, Assoc. Prof of Marketing, University of Cincinnati
+ Music that features repetition, simplicity, and incongruity are typical culprits.
+ Music that creates a "Cognitive Itch" kinda sorta like an itchy back.
+ A selected list of the top earworms
+ Affects women, musicians, music lovers and neurotic people more than others! (don't the last two categories just about cover everyone on the planet! ;) )

2 comments:

Krish said...

haha..good info...looks like u are also affected by it..like everyone else...

hmmm..even i know some songs in that top 10 list!!! ...:)

Prabha said...

Hi!!
:) wow!!nice collection u put there